Black Tiger Digital builds fast, secure WordPress sites for Michigan businesses

Why Black Tiger

Fast by design. Secure by design.

Most agencies sell speed and security as upgrades. We build them into the floor, on every site, at every price. Here is exactly what that floor is, and where the three Engines actually differ.

Graded by Google, not by usDefended in depthWCAG 2.2 AA

The Difference

The standard is not the upsell

Ask three agencies what a website costs and you will get three numbers with no way to compare them. What is actually in the box is where the difference lives, and most of it never appears on a quote.

Speed is a build decisionWe set the performance budget before design starts. You cannot add speed with a plugin afterwards, which is why most sites never get it.
Security is layered, not a pluginPrevention, detection, and recovery, each independent. One failure does not become a breach.
Accessibility is a launch blockerWCAG 2.2 A and AA is tested before a page ships, not sold as a remediation project later.
You own all of itThe site, the domain, the ad accounts, the data. Month to month, no minimum term, and we never lease you your own website.
Every price is publishedBuilds, care plans, add-ons, overages. You never need a sales call to find out whether we fit your budget.
Adding pages costs nothingEvery build ships a pattern library. You assemble new pages yourself, in the editor, without an invoice.

Performance

A site that loads fast on every device, and sells while it does

Speed decides how many visitors stay, how you rank, and how your brand feels the moment a page opens. These are Google PageSpeed scores: Performance, Accessibility, Best Practices, SEO.

  • Target90+Mobile Performance
    Other three
    100 / 100 / 100
    Load time
    Under 3 seconds
    Graded by
    Google PageSpeed
  • Target98+Desktop Performance
    Other three
    100 / 100 / 100
    Load time
    0.6 to 1.2 seconds
    Graded by
    Google PageSpeed
  • Standard100Accessibility, every page
    Standard
    WCAG 2.2 A and AA
    Tested
    Every page, pre-launch
    Status
    Launch blocker
  • Standard0Layout shift on load
    Metric
    Cumulative Layout Shift
    How
    Dimensions on all media
    Result
    Nothing jumps

We will run Google’s own test live, on our work and on your current site. Ask.

Why It Pays

What that speed does for you

More sales and leadsEvery extra second sends visitors away before they see your offer. Faster pages convert more of the traffic you already have.
Higher rankingsSite speed is an official Google ranking factor. Faster pages are easier to find, which compounds into free traffic.
A more premium brandA site that appears instantly feels trustworthy. Speed is the first impression, felt before a word is read.
Wins on mobileMost of your traffic is on phones, and mobile is where nearly every other site falls short. It is where we pull ahead.

Under the Hood

Optimized at every layer

  • High-performance server
  • Server page caching
  • Database caching
  • Global delivery network
  • Edge image optimization (AVIF and WebP)
  • Self-hosted fonts
  • Critical CSS inlined
  • Deferred scripts
  • Clean, hand-built code
  • No page builder
  • No jQuery
  • Preloaded hero image

Security

Defended in depth, so your site stays up, safe, and yours

Security is not one lock on the door. It runs in layers across three jobs: keep attackers out, catch anything that slips through, and recover instantly if the worst happens.

Prevention

  • Enterprise firewall and edge filtering
  • Origin locked to trusted traffic only
  • Known vulnerabilities virtually patched
  • Two-factor login enforced
  • Sanitized file and SVG uploads

Detection

  • Full activity and access logging
  • File-integrity monitoring
  • Daily malware scanning
  • Alerts the moment something is off
  • Four-layer form anti-spam

Recovery

  • Automated daily backups
  • Stored off-site with two providers
  • Versioned with 90-day retention
  • Restore-tested, not just scheduled
  • Rapid rebuild if ever needed

In Plain Terms

What that means for you

  • Your site stays online through attacks and traffic spikes that take other sites down.
  • Your customers’ data is protected by several independent safeguards, not a single plugin.
  • A breach gets caught early, not months later when the damage is already done.
  • You are never held hostage, because clean off-site backups mean a fast, full recovery.

The same principle runs through all of it: built in, not bolted on.

Accessibility

Tested against WCAG 2.2, before launch

We build and test every page against WCAG 2.2 Levels A and AA, the international benchmark for web accessibility. It is a launch requirement here, not a remediation project sold to you later.

Operable by keyboardEvery control reachable and usable without a mouse, with focus always visible and tab order matching the visual order.
Contrast measured4.5:1 for body text, 3:1 for large text and controls. Measured against the painted background, not assumed.
Reflows to 320pxNo horizontal scrolling, no lost content, and tap targets sized to at least 24 by 24 pixels with real spacing.
Semantic and labelledReal landmarks, one h1 per page, logical headings, and every form field with an associated label and text-identified errors.

US and EU accessibility law (the ADA, Section 508, and EN 301 549) is built on WCAG, which is why we test against it directly. We will share the test record for your site. Nobody can certify a website as ADA compliant, and we do not claim to.

The Honest Part

What we will not do

The refusals are the differentiator. Everything above is a promise. This is what we turn down.

  • We will not lease you your own website. You own it outright. The monthly is care, not rent, and there is no minimum term.
  • We will not hide the price. Every figure is published, including overages and reorder markup.
  • We will not mark up your ad spend. Your budget goes straight to the platforms. Our fee is separate and stated.
  • We will not ship a slow site and fix it later. The performance budget is set before design starts.
  • We will not promise a ranking by a date. Nobody honestly can. We promise the work and show you what came in.
  • We will not build 200 thin location pages. Near-identical pages get deindexed. We build the ones we can write properly.
  • We will not count spam as a lead. Validation runs before anything reaches your report.
  • We will not print anything untracked. If it cannot be measured, we would rather talk you out of it.

Where It Differs

Everything above is universal. This is the part that changes.

Every build gets the same speed, security, and accessibility floor. What changes between the three Engines is how far the lead system goes after someone lands on the page.

Presence

  • The website is the engine
  • Trackable form, email, and phone capture
  • Google Business Profile set up
  • Reports one number: leads since launch
  • For a business that needs a real site and a simple “is it working?”

Foundation

  • Full local SEO base, citations and schema
  • Chat, bookings, SMS, call tracking
  • CRM stores every contact and its source
  • Monthly report says where leads came from
  • For a business that wants to be found everywhere

Growth

  • Every lead validated, enriched, and scored
  • Hot leads interrupt you, cold ones get nurtured
  • Automated review funnel
  • Ads fed real outcomes, reported against revenue
  • For a business that only wants to hear about good leads

The Divide

What goes with what

Nine pipeline stages, three Engines. This is the whole scope divide on one screen.

Pipeline coverage across the Presence, Foundation, and Growth engines
Pipeline stagePresence$2,500+ $40 or $100/moFoundation$5,000+ $250 or $500/moGrowth$12,000+ from $750/mo
Website and local SEOLightFullFull
CaptureBasicMulti-channelMulti-channel plus ads
ValidateAnti-spam onlyAnti-spam only
Enrich
Score
Route (cold, warm, hot)
NurtureConfirmationsBehavior-driven
Sales-ready CRM pipelineStorage only
Reputation loopBasic askAutomated funnel
AnalyticsLead countMonthly plus attributionFull plus ROAS

The Field Kit ($1,500) adds tracked offline capture to Foundation or Growth. Ad management is Growth only.

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