Twilio SMS Setup
What We Need to Register Your Brand in Twilio
Before we can send a single text on your behalf, the carriers require your business to be registered. It takes about 5 minutes on your end. The faster you get us this info, the faster your campaign goes live.
- 5 minutes
- Secure
- Required for SMS
Your information is used only for carrier registration. We do not share it with anyone else.
Why This Matters
Carriers Require Every Business to Be Verified
This is not optional. Since 2021, mobile carriers (AT&T, Verizon, T-Mobile) require any business sending text messages to register their brand through a system called A2P 10DLC. Without it, messages get blocked or filtered as spam before they ever reach a phone.
Brand registration ties your business identity to the phone number sending messages. It is a one-time setup. Once approved, it stays active and your campaigns run without interruption.
- Messages blocked by carriers
- Filtered as spam before delivery
- Low deliverability rates
- Potential account suspension
Required Information
What We Need From You
Gather these before you start. Most of it is on your EIN letter or state filing documents.
- Legal Business NameExact name on your EIN or state filing
- Business TypeLLC, Sole Prop, Corporation, etc.
- EIN (Tax ID)Federal tax ID from IRS documents
- IndustryWe select this based on your business
- Business AddressRegistered address (no P.O. Boxes)
- City, State, ZIPMust match IRS or state records
- Business PhoneA working number for the business
- Business EmailFor registration notifications
- Website URLYour live website (carriers review it)
- Privacy Policy URLMust mention SMS communications
- Terms and Conditions URLWe can set this up if needed
- Hosting login credentials
- Bank account information
- Social Security Number (usually)
- Stock ticker or DUNS number
What Happens Next
After You Send Us the Information
We handle the submission. You wait for approval. That is it.
-
1We Submit Registration
We handle the Twilio submission. Carrier approval typically takes 1 to 5 business days.
Some approved same day -
2Brand Gets Scored
Carriers assign a trust score. A higher score means higher daily message limits.
Most businesses qualify standard tier -
3Campaign Registration
Once the brand is approved, we register your campaign. That is a separate step.
We walk you through it
- 5 minYour time to gather info
- 1 to 5 daysTypical approval time
- One-timeNever expires
- $4Registration fee
Common Questions
Brand Registration FAQ
Why do carriers need my EIN?
Carriers use your EIN to verify that your business is legitimate and matches a real entity registered with the IRS. It prevents bad actors from registering fake businesses to send spam. Your EIN is submitted to The Campaign Registry, a third-party vetting system used by all major carriers. It is not stored by us.
I am a sole proprietor without an EIN. Can I still register?
Yes, but it is more limited. Sole proprietors without an EIN can register under the “Sole Proprietor” brand type, which has lower daily message limits. If you plan to send high volumes, we recommend applying for an EIN through the IRS first (it is free and takes about 10 minutes online). Tell us your situation and we will advise.
Does brand registration expire?
No. Once your brand is registered and approved, it stays active. You do not need to re-register unless your business information changes significantly, such as a new EIN or legal name. Campaign registrations tied to the brand are separate and may need updates over time.
What if my brand registration is denied?
Denials at the brand level are uncommon and usually come down to a mismatch between submitted information and IRS records. We will notify you immediately and work through the correction. In most cases it is a simple fix, and resubmission resolves it.
Is there a cost to register the brand?
Yes. Twilio charges a one-time brand registration fee billed through your Twilio account. The current standard fee is $4.00. Enhanced vetting, which increases your trust score and message limits, is an optional additional cost. We will walk you through your options before anything is billed.
Ready to Get Started?
Send us the information above and we handle the rest. Most brands are approved within 1 to 3 business days.
- Fast submission
- Same-day response
- No runaround