A Full Conversion Engine Built to Rank and Compete
Foundation is for service businesses that need more than a website. They need leads coming in, getting tracked, and getting followed up systematically. Built to rank, built to capture, built to convert.
- Timeline From 45 days
- Built for Service Businesses
- Tracking Full Attribution
Split payments available: $2,500 at kickoff, $2,500 at launch or 90 days, then monthly care at $250 or $500. Month to month, no minimum term.
- Up to 20 pages with strategic service architecture
- Lead capture with CRM-ready integration
- Analytics, call tracking, and conversion tracking
- Schema for business, services, and location
- Google Business Profile setup or optimization
- You own it. We maintain it.
What It Is
Not Just a Website. A Lead Generation Engine.
Foundation gives service businesses the infrastructure that makes leads come in, get captured, and get followed up, with every dollar tracked back to the source.
Built to rank and compete, not just exist.
If your site does not capture leads, track calls, or attribute revenue to source, you are flying blind. Foundation fixes the infrastructure so every visitor counts and every dollar is visible.
- Built to Rank Full on-page SEO, technical optimization, and schema in place.
- Built to Capture Lead forms, call tracking, and CRM-ready integration from day one.
- Full Attribution Analytics and conversion tracking so you know exactly what is working.
- Managed for You Updates, security, and maintenance handled every month.
The Bottom Line
Leads come in. Leads get tracked. Nothing falls through.
You get a site that ranks, captures every lead with CRM-ready forms, tracks every call and conversion, and shows you what is actually driving revenue, without managing the tech yourself.
Perfect For
Who Is Foundation For?
Service businesses competing on search where every lead needs to be captured, tracked, and followed up.
- Service businesses and contractors: HVAC, plumbing, electrical, landscaping
- Consultants and professional services that need credibility and leads
- Healthcare and legal: clinics, dental practices, law firms
- Any business where every lead needs to be captured, tracked, and followed up, not just hoped for
- You just need a clean presence, no lead capture yet. That is the Presence
- You need paid ads, lead scoring, and full-funnel management. That is the Growth Engine
- You are shopping for the cheapest option available
Not sure which engine fits where you are right now?
What Is Included
A Real Foundation You Can Build On
Up to 20 pages with strategic service architecture, the full local SEO base, capture on every channel, and a monthly report that shows where each lead came from.
Build Includes
- Up to 20 pages with strategic service architectureStructured around your services and markets, not just pages filling space.
- Full on-page SEO and technical optimizationTitles, meta, URL structure, canonical tags, sitemaps, and Core Web Vitals, done right.
- Lead capture with CRM-ready integrationForms, call paths, and contact flows wired to capture and route every lead.
- Conversion-focused design and optimized user pathsCTAs, page flow, and layout designed to move visitors toward a call or form.
- Google Analytics, call tracking, and conversion trackingEvery form, call, and booking tracked. Revenue attribution from day one.
- Schema markup for business type, services, and locationStructured data that helps search engines understand and surface your business.
- Google Business Profile setup or optimizationThe map listing that drives calls, set up correctly and connected to the site.
Local SEO Foundation
The full Foundation stage: everything that makes Google confident about who you are, where you work, and what you do.
- Google Business Profile optimized and verifiedCategories, services, hours, photos, and posts, claimed and verified so it actually ranks.
- NAP audit and citation buildingYour name, address, and phone reconciled everywhere they appear online, then built out across the directories that matter for local search.
- LocalBusiness, Service, and FAQ schemaFull structured data so search engines and AI answer engines read your business correctly.
- Service-area pagesA real page for each market you serve, written to rank, not thin copies of one another.
- Voice search and FAQ contentQuestions phrased the way people actually ask them, so you get pulled into answers and AI summaries.
Multi-Channel Capture
Leads arrive however they want to arrive. Foundation captures all of it and tags where it came from.
- Live chatOne inbox for web chat, SMS, WhatsApp, and Facebook Messenger, so nothing sits unanswered.
- Online bookingReal-time scheduling wired to your calendar, with no back-and-forth email.
- SMS text widgetLet people text your business straight from the site.
- Advanced and multi-step Gravity FormsLonger qualifying forms that do not scare people off, with the full anti-spam stack.
- Lead magnets and downloadsGated resources that turn browsers into contacts.
- Call tracking numbersDedicated tracked numbers so phone calls are attributed like every other lead source.
- Google Business Profile and social captureMessages and leads from GBP and social pulled into the same pipeline.
CRM, Nurture, and Reporting
Every lead lands somewhere with its source attached, and you get a monthly report that answers the only question that matters: what is working?
- CRM contact storage and source trackingEvery lead stored in one place with the channel it came from. Storage and source tracking at Foundation; the full automated pipeline is Growth.
- AutorespondersInstant confirmation and welcome emails so nobody wonders whether the form worked.
- Review requestA simple ask after the job is done, to keep reviews coming in.
- Monthly reportLeads this month, leads lifetime, and where each one came from.
- Live dashboardA dashboard you can open any time instead of waiting for the report.
Monthly Care
Every plan runs on the same enterprise infrastructure below. Your tier decides how much support and enhancement time you get each month. See the Monthly Care Plans for the tiers.
- Core updatesWordPress and plugin updates with compatibility checks.
- Enterprise securityFirewall, malware monitoring, and DDoS protection.
- Uptime monitoringAutomated checks and issue response included.
- Daily backupsRoutine coverage, restore quickly if anything goes wrong.
- Shared tool stack includedNo license fee on tools we reuse across clients. Paid plugins licensed only to your site are billed to you.
- Ongoing supportKeep the site clean and performing month to month.
What Foundation Does Not Do
The ceiling, in plain terms. Everything below is what the Growth Engine is for.
- No email verification or phone validation. Foundation blocks spam, but it does not verify that a real person is behind the lead.
- No enrichment. You will not get identity, active-line, or property data appended to a lead.
- No lead scoring and no Cold, Warm, Hot routing. Every lead reaches you the same way.
- No behavior-driven nurture sequences. Confirmations and welcomes only.
- No automated review funnel with happy and unhappy branching.
- No ad building or management.
When you would rather only hear about the good leads, or you want us running your ads, that is the Growth Engine.
The Process
Structure First. Build Second. Track Everything.
Quick intake, strategic architecture, clean build, and full tracking live on launch day.
- IntakeWeek 1 We collect services, service areas, competitors, brand assets, and conversion goals. Kickoff payment made.
- ArchitectureWeek 1 to 2 We map the page structure, service hierarchy, and conversion paths. Built for users and built for search before a line of code is written.
- BuildWeeks 2 to 6 Design, build, on-page SEO, schema, conversion paths, lead capture, tracking setup, and GBP optimization running in parallel.
- LaunchLaunch Day QA pass, go live, analytics and conversion tracking verified, Google Search Console submitted. Launch payment made. Monthly care starts.
Typical Timelines Across Our Engines
- Presence: From 14 days
- Foundation: From 45 days
- Growth Engine: From 90 days
Investment
Foundation Pricing
One-time build to get your conversion engine live. Monthly care keeps it fast, secure, and performing.
- Full conversion engineFrom 45 days, depending on how fast you get us your content and approvals.
- Every lead trackedAnalytics, call tracking, and conversion attribution built in.
- Fully managedUpdates, security, backups, and maintenance handled monthly.
- Premium tools includedNo license fee on the tools we run for every client. Client-specific paid plugins are billed to you.
- Launch From 45 Days
- Fully Managed
- Full Tracking
- Cancel Anytime
Add-On
Field Kit: Turn Offline Into Tracked Leads
A yard sign cannot tell you it worked. Ours can. Every piece in the kit carries its own QR code, UTM tag, or tracking number, so a scan in someone’s front yard shows up in your reporting like any other lead.
What Is in the Kit
Every kit ships with the same core set, then one signage piece chosen to match how your business actually meets people.
- Digital tap cardsTwo Mobilo cards plus a Taptag standup sign, or three Mobilo cards. Tap a phone, your details land in it, the contact lands in your pipeline.
- 1,000 business cardsPrinted with a QR code that routes and attributes, not a dead-end URL.
- Your signage pieceEither 1,000 yard signs or a 10ft event tent. Pick the one that matches where your customers actually see you.
- Tracking setup for all of itUnique QR codes, UTM tags, and tracking numbers configured and wired into your reporting. This is the part that makes it an engine part rather than a print order.
The Price
- Available on Foundation and Growth
- Design, printing, and tracking setup included
- The first kit is always $1,500, same each time
- Reorder any single item later at cost plus 40%
Presence can print a basic QR sign, but the full program needs Foundation or Growth underneath it. Without a CRM behind it, there is nothing for the scans to build on.
Configured for Your Industry
A roofer and a caterer do not need the same kit. We configure yours around where your customers actually run into you.
| Industry | Kit Configuration |
|---|---|
| Home services: HVAC, plumbing, roofing, landscaping | Yard signs, doorhangers, and truck decals with QR codes, plus Mobilo cards for the owner and every tech |
| Healthcare, dental, legal, accounting | Tap cards, appointment and reminder cards with QR codes, and a reception QR standee |
| Retail, restaurant, hospitality | Table tents, window clings, receipt QR codes, and loyalty or tap cards |
| Events, networking, B2B sales | Mobilo tap cards, event badges, branded QR standees, and the 10ft event tent |
| Real estate | Yard signs that QR straight to the listing, open-house sign-in QR codes, and a Mobilo card |
The payoff shows up in your monthly report as a line you have never been able to see before: 12 leads from the yard signs, 8 from doorhangers.
Questions
Foundation FAQ
Straight answers so you can decide fast.
How much does Foundation cost?
Foundation is a $5,000 one-time build fee plus monthly care of $250 or $500. Foundation runs on those two levels; the minimum is $250. Both include the same enterprise hosting, security, plugin and theme updates, monitoring, and backups, and the price step buys support time: 1.5 hours a month at $250, 3 hours at $500. It is month to month with no minimum term. The tools we run for every client carry no license fee. Paid plugins licensed only to your site are billed at cost plus our management fee.
Can I split the initial investment?
Yes. Split payments are $2,500 at kickoff and $2,500 at launch, or 90 days from kickoff, whichever comes first. This protects the timeline if content or images are slow to arrive. Monthly care starts after launch, and you can cancel anytime with 30 days notice.
How long does Foundation take to build?
From 45 days from kickoff to live. Your timeline depends on page scope and how quickly you get us content and approvals.
Who is Foundation designed for?
Service businesses, contractors, consultants, healthcare, legal, and any business competing on search where every lead needs to be captured, tracked, and followed up. If you only need a presence, look at Presence. If you need paid ads and full-funnel management, the Growth Engine is the right fit.
What do you need from me to start?
Your services, service areas, competitors, business details, logo, brand notes, and any existing tracking accounts. If content is incomplete, we guide you on what to provide to keep the build moving.
Does Foundation include call tracking and analytics?
Yes. Google Analytics, call tracking, and conversion tracking are all included in the build. Every form, call, and conversion is tracked from day one so you know exactly what is working and what is not.
Can I upgrade to the Growth Engine later?
Yes. Foundation is the infrastructure layer. The Growth Engine adds paid ads management, lead scoring, full-funnel automation, and CRM pipelines when you are ready to scale aggressively.
What is included in the monthly care?
Enterprise hosting, daily backups, enterprise-grade security (firewall, malware monitoring, DDoS protection), WordPress and plugin updates, uptime monitoring, spam-protected forms, reliable email delivery, and ongoing support. The tools we run for every client are included with no license fee passed to you, and paid plugins licensed only to your site are billed at cost plus our management fee. Every site runs on the same enterprise infrastructure. Your tier only changes how much support and enhancement time you get each month.
If Every Lead Needs to Be Captured and Tracked, Your Website Has to Be Built for That
Start with Foundation. We build the conversion engine: ranked, tracked, and wired to capture every lead that comes through.
$5,000 build ยท Monthly care $250 or $500 ยท Split payments available ยท Month to month
