Paid Traffic, Managed
Google Ads and Meta Ad Management
Campaigns built, managed, and reported against real revenue. Your ad budget goes straight to the platforms and is never marked up.
What It Is
Ads work when the pipeline underneath them works
Paying for clicks into a site that cannot capture, verify, or route a lead is how ad budgets disappear. We run ads on top of the Growth Engine, so the platforms learn from real outcomes rather than raw form fills.
What Is Included
What You Actually Get
Google Ads
Search and local campaigns, geo-targeted to the markets you actually serve.
Meta ads
Facebook and Instagram campaigns, including native lead forms.
Ad landing pages
Purpose-built pages tied to the pipeline, not your homepage.
Offline conversion import
Won deals fed back to Google and Meta so they optimize toward buyers, not form fills.
ROAS reporting
Cost per lead, cost per qualified lead, and return, blended with the CRM funnel.
Transparent spend
Your budget goes directly to the platforms. We never mark it up.
How We Do It
We feed the platforms outcomes, not form fills
Ad platforms optimise toward whatever you call a conversion. Tell them a form fill is success and they will find you more form fills, including the junk. We run ads on top of the Growth Engine so validated, scored, and won deals go back to Google and Meta as offline conversions. The platform then learns what a real customer looks like, which is the entire difference between spend that compounds and spend that leaks.
Search and local first
For most local businesses, capturing existing demand beats trying to create it.
Geo-targeted to what you actually serve
No paying for clicks from three counties away because the radius was left on default.
Offline conversions fed back
Won deals returned to the platforms so they optimise toward buyers.
Reported against revenue
Cost per lead, cost per qualified lead, and ROAS, blended with the CRM.
The Honest Part
What we will not do
- We will not mark up your ad spend.Your budget goes straight to the platforms. Our fee is separate and published.
- We will not run ads into a broken pipeline.If the site cannot capture and qualify, ads just spend faster. We fix that first.
- We will not lock you into a spend minimum.With ads paused the fee is the $750 base. Scale when the numbers justify it.
No Mystery
What it costs
A $750 base plus 20% of your monthly ad spend. At $5,000 in spend that is $1,750 to us and $5,000 to the platforms. Support hours scale with it, from 6 a month at the base to 16 at $20,000 in spend. Past that, pricing is custom. The Growth Engine build is required underneath at $12,000.
How You Buy It
Delivered Through
This work is delivered inside an engine, so the pricing is published and there are no surprise line items.
Where We Work
Serving Metro Detroit and Oakland County
We are based in Michigan and work with businesses across the region. Pick your city for local detail.
Common Questions
Questions We Get Asked
How much does ad management cost?
A $750 base plus 20% of your monthly ad spend. At $5,000 in spend that is $1,750 to us and $5,000 to the platforms. Past $20,000 a month, pricing is custom.
Is there an ad spend minimum?
No. With ads paused the fee is the $750 base. You can start small and scale when the numbers justify it.
Why do I need the Growth Engine for ads?
Ad platforms optimize toward whatever you tell them is a conversion. Without validation and scoring underneath, you teach them to find more form fills, including the junk. With it, they learn from deals you actually won.
Who owns the ad account?
You do. We work inside your account, so if we part ways you keep the account, the history, and the learning. Agencies that run your ads inside their own account are holding your data hostage.
How long before paid ads start working?
Search ads can produce enquiries in days, but the first few weeks are spent teaching the platform what a good lead looks like. That feedback loop is why we insist the Growth Engine sits underneath.
We already run ads. Can you take them over?
Yes, and we would start by auditing what is there rather than rebuilding on reflex. Sometimes the campaigns are fine and the problem is that nothing downstream captures or qualifies the clicks.
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