A Lead Generation System, Not a Website
Growth Engine is a complete lead generation system built to scale predictably. It includes everything in Foundation plus paid traffic, automation, and full-funnel management, with every dollar tracked back to the source.
- Timeline From 90 days
- Built for Scale
- Ad Spend Scales
Payment options: $4,000 at kickoff, $4,000 at day 45, $4,000 at launch or 90 days. Or 2 × $6,000. Or full $12,000.
- Up to 50 pages, full Foundation build included
- Paid ads management for Google and Meta
- Lead validation, enrichment, and scoring
- CRM integration and pipeline management
- Monthly reporting tied to revenue, not vanity metrics
What It Is
A Complete Pipeline From Click to Close
Growth Engine builds the full system around your ads: landing pages, tracking, lead validation, scoring, routing, nurture sequences, CRM pipeline, and reporting, so you can scale without the chaos of running ads and hoping.
Built for a proven offer and the capacity to handle more.
This is not an experiment with ads. Growth Engine is a commitment to invest in paid traffic as a growth channel, with the infrastructure built to make every dollar accountable.
- Paid Traffic Management Google and Meta campaigns managed, optimized, and scaled.
- Lead Validation and Scoring Every lead validated, enriched, and scored before your team sees it.
- Full-Funnel Automation Routing, nurture, and follow-up running automatically from day one.
- Revenue-Tied Reporting Monthly reports tied to revenue, not impressions or click rates.
The Bottom Line
Every lead qualified. Every dollar tracked. Nothing left to chance.
You get a complete acquisition system: paid traffic feeding a conversion-optimized funnel, leads validated and scored before your team touches them, automation that follows up instantly, and reporting that shows revenue, not vanity.
How It Works
Eight Phases. One Self-Compounding Engine.
Most agencies run campaigns. We build systems. Every phase connects to the next, so no lead goes untracked, no opportunity goes unworked, and every completed engagement feeds more growth.
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1Foundation
Website build, Google Business Profile optimization, and citation infrastructure. Up to 50 pages. Every channel points here.
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2Capture
Every inbound channel covered: smart forms, call tracking, live chat, bookings, paid ads, QR codes, and popups with full source attribution.
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3Validate and Enrich
Every lead validated the moment it arrives: real phone, real email, real person. Enrichment adds the identity and property context your team needs.
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4Score
Fit Score measures who they are. Engagement Score tracks what they do. Intent Score tells the system what happens next: Cold, Warm, or Hot routing.
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5Warm and Nurture
Automated email sequences, SMS triggers, and retargeting keep warm leads moving. No lead goes cold from neglect. The system handles it.
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6Sales and CRM
Hot leads get a multi-channel alert with full context: score, actions taken, pages visited. The CRM pipeline tracks every stage from identified to closed.
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7Delivery
Closed deals trigger structured onboarding automatically. Weekly progress updates, check-in calls, and monthly reports keep clients informed and retained.
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8Feedback Path
Every completed project triggers a review generation sequence. Happy clients go to Google. Concerns get caught and resolved before they go public.
The Engine Feeds Itself
Every completed project generates a review. Every review strengthens the GBP. A stronger GBP drives more organic traffic and calls. More traffic feeds more leads. More leads close. More closed clients become completed projects. More reviews accumulate. Each cycle compounds the one before it.
Plus Growth System
Built Like a System Because It Is One
Everything in Foundation, plus paid ads, conversion infrastructure, lead management, CRM, and revenue reporting.
Build Includes
- Up to 50 pages, including the full Foundation buildStrategic service architecture built to rank and convert at scale.
- Paid ads management for Google and MetaCampaign setup, targeting, creative strategy, and ongoing optimization.
- Dedicated landing pages built for conversionPurpose-built pages for each campaign, not your homepage.
- Lead validation, enrichment, and scoringEvery lead verified, enriched with company data, and scored before your team sees it.
- Lead routing and automation workflowsHot leads escalated immediately. Cold leads nurtured automatically.
- CRM integration and pipeline managementEvery deal tracked from first touch to close. No lead falls through.
- Seasonal campaign strategy and ongoing optimizationCampaigns tuned to your market cycles, not left on autopilot.
- Monthly reporting tied to revenue, not vanity metricsCost per lead, pipeline value, and revenue attribution, not impressions.
Monthly Includes
The monthly is a management fee: a $750 base plus 20% of your monthly ad spend, because the ad work scales with what you spend. More traffic means more optimization cycles, more lead routing, and more reporting. Support hours scale with it, from 6 hours a month at the base to 16 hours at $20,000 in spend; past that, pricing is custom. There is no ad-spend minimum: when ads are off, the fee is $750. Your ad budget is separate and goes straight to the platforms. The care baseline (hosting, security, updates, monitoring, backups) is included, and 200 enriched leads a month come with it.
| Monthly Ad Spend | Monthly Fee | Support Hours |
|---|---|---|
| No ads / paused | $750/mo | 6 hrs |
| $2,000 ad spend | $1,150/mo | 8 hrs |
| $5,000 ad spend | $1,750/mo | 10 hrs |
| $10,000 ad spend | $2,750/mo | 12 hrs |
| $15,000 ad spend | $3,750/mo | 14 hrs |
| $20,000 ad spend | $4,750/mo | 16 hrs |
What Monthly Covers
- Campaign optimizationBids, audiences, creatives, and ad performance.
- Conversion flow improvementsLanding pages and CTA tightening.
- Automation tuningRouting, scoring, and follow-up improvements.
- Tracking maintenancePixels, events, and conversion integrity.
- Monthly revenue reportingCost per lead, pipeline, and attribution.
- Enterprise security and system upkeepThe same infrastructure as every other engine.
The tools we run for every client are included with no license fee passed to you, and paid plugins licensed only to your site are billed at cost plus our management fee. Ad spend is separate and goes directly to the platforms.
The Pipeline We Run For You
This is what separates Growth from a website with a form on it. Every lead runs the full pipeline before anyone on your team spends a minute on it.
- ValidateEvery email is verified deliverable and every phone number is validated and checked for line type, backed by pattern and behavioral spam detection. Fake leads never reach your team, and they never count against your enrichment allowance.
- EnrichEvery real lead is enriched before you see it: the phone is confirmed active and matched to the name, the email is verified deliverable, and for home services we append homeowner and property data.
- ScoreA Fit Score for who they are, an Engagement Score for what they do, combined into one Intent Score that decides what happens next.
- RouteCold goes to nurture. Warm goes to nurture and monitoring. Hot triggers an instant alert to your rep with full context, and a deal is created automatically.
- NurtureBehavior-driven sequences react to what each lead actually does, plus missed-call to SMS text-back so a missed phone call turns into a conversation instead of a lost lead.
- Sales-ReadyYour own CRM as the full source of truth: deals, tasks, pipeline stages, tags, and lifecycle. It is yours, not ours. Every lead is accounted for from first touch to closed.
- ReputationAn automated funnel triggered when a job is marked complete. Happy customers are routed to Google, unhappy ones to a private conversation first. Google-compliant, no review gating.
- ReportFull monthly reporting plus live dashboards: leads, sources, enrichment data, score and intent mix, and funnel conversion at every stage.
With the Ad Spend layer attached, we also build and manage Google and Meta campaigns, Facebook and Instagram lead forms, and dedicated ad landing pages, then feed won deals back to the platforms as offline conversions so they optimize toward real buyers instead of form fills.
The Process
Traffic Plus System Plus Follow-Up. In That Order.
We do not launch ads until the system behind them is solid. That is what makes the difference.
- DiagnoseWeeks 1 to 2 We audit your offer, audience, competitive landscape, and current funnel, and define what a qualified lead actually looks like. Kickoff payment made.
- Build the SystemWeeks 2 to 8 Site, landing pages, tracking, lead capture, validation, scoring, routing, CRM integration, and nurture sequences, all built and wired together before ads go live. Day 45 payment made.
- Launch TrafficWeeks 8 to 12 Google and Meta campaigns go live once tracking is verified and every conversion point is confirmed. Launch payment made.
- Optimize MonthlyOngoing We tighten conversion, improve lead quality, tune automation, and scale what works. Monthly revenue reports keep you informed on what actually matters.
Typical Timelines Across Our Engines
- Presence: From 14 days
- Foundation: From 45 days
- Growth Engine: From 90 days
Investment
Growth Engine Pricing
One-time build sets up the full system. Monthly management scales with your ad spend.
- Includes full Foundation buildUp to 50 pages: SEO, conversion tracking, lead capture, and GBP.
- Paid ads managedGoogle and Meta campaigns: setup, optimization, and scaling.
- Revenue-tied reportingMonthly reports showing cost per lead, pipeline, and attribution.
- Premium tools includedNo license fee on the tools we run for every client. Client-specific paid plugins are billed to you.
Monthly Management Fee: $750 + 20% of Ad Spend
| Monthly Ad Spend | Monthly Fee | Support Hours |
|---|---|---|
| No ads / paused | $750/mo | 6 hrs |
| $2,000 ad spend | $1,150/mo | 8 hrs |
| $5,000 ad spend | $1,750/mo | 10 hrs |
| $10,000 ad spend | $2,750/mo | 12 hrs |
| $15,000 ad spend | $3,750/mo | 14 hrs |
| $20,000 ad spend | $4,750/mo | 16 hrs |
- Split 3 payments
- $4,000 at kickoff, day 45, launch
- Split 2 payments
- $6,000 × 2
- Full payment
- $12,000
Support Hours and Enrichment
- Support hours scale with the fee. Six hours a month at the base, plus two more at each level, capped at 16 hours. Past $20,000 in monthly ad spend, pricing is custom.
- 200 enriched leads a month are included. Enrichment runs after validation, so only real leads count toward it. Spam never eats your allowance.
- The care baseline is included. Enterprise hosting, security, plugin and theme updates, monitoring, and backups are part of the Growth monthly. You do not buy a separate care plan.
- Month to month. No minimum term on the monthly.
| Enriched Leads / Month | Per Lead |
|---|---|
| 1 to 200 | Included |
| 201 to 500 | $1.80 |
| 501 to 1,000 | $1.65 |
| 1,001 and up | $1.50 |
- Launch From 90 Days
- Foundation Included
- Lead Scoring
- Revenue Reports
Add-On
Field Kit: Turn Offline Into Tracked Leads
A yard sign cannot tell you it worked. Ours can. Every piece in the kit carries its own QR code, UTM tag, or tracking number, so a scan in someone’s front yard shows up in your reporting like any other lead.
What Is in the Kit
Every kit ships with the same core set, then one signage piece chosen to match how your business actually meets people.
- Digital tap cardsTwo Mobilo cards plus a Taptag standup sign, or three Mobilo cards. Tap a phone, your details land in it, the contact lands in your pipeline.
- 1,000 business cardsPrinted with a QR code that routes and attributes, not a dead-end URL.
- Your signage pieceEither 1,000 yard signs or a 10ft event tent. Pick the one that matches where your customers actually see you.
- Tracking setup for all of itUnique QR codes, UTM tags, and tracking numbers configured and wired into your reporting. This is the part that makes it an engine part rather than a print order.
The Price
- Available on Foundation and Growth
- Design, printing, and tracking setup included
- The first kit is always $1,500, same each time
- Reorder any single item later at cost plus 40%
Presence can print a basic QR sign, but the full program needs Foundation or Growth underneath it. Without a CRM behind it, there is nothing for the scans to build on.
Configured for Your Industry
A roofer and a caterer do not need the same kit. We configure yours around where your customers actually run into you.
| Industry | Kit Configuration |
|---|---|
| Home services: HVAC, plumbing, roofing, landscaping | Yard signs, doorhangers, and truck decals with QR codes, plus Mobilo cards for the owner and every tech |
| Healthcare, dental, legal, accounting | Tap cards, appointment and reminder cards with QR codes, and a reception QR standee |
| Retail, restaurant, hospitality | Table tents, window clings, receipt QR codes, and loyalty or tap cards |
| Events, networking, B2B sales | Mobilo tap cards, event badges, branded QR standees, and the 10ft event tent |
| Real estate | Yard signs that QR straight to the listing, open-house sign-in QR codes, and a Mobilo card |
The payoff shows up in your monthly report as a line you have never been able to see before: 12 leads from the yard signs, 8 from doorhangers.
What Is Under the Hood
Premium Infrastructure Included
Every Growth Engine site gets the same enterprise-grade stack as every other engine. No tiers, no upgrades, no gaps.
- Firewall Protection Enterprise WAF blocks threats before they reach your site or your lead data.
- Malware Monitoring 24/7 scanning. Alerts fire the moment anything suspicious appears.
- DDoS Protection Traffic attacks absorbed before they interrupt your campaign traffic.
- Reliable Email Delivery Lead notifications, nurture sequences, and CRM alerts land in inboxes.
Perfect For
Who Is the Growth Engine For?
Businesses with a proven offer and the capacity to handle more customers, ready to invest in paid traffic as a real growth channel.
- A proven offer that already converts, ready for more volume
- The capacity, staff, and systems to handle more customers
- A commitment to invest in paid traffic as a growth channel, not an experiment
- A team that wants every lead validated, scored, and tracked to revenue
- You just need a clean, professional presence. That is the Presence
- You need lead capture and tracking but are not ready for paid ads. That is Foundation
- You do not yet have the capacity to handle more customers
- You are not ready to invest in ad spend on top of the management fee
Not sure which engine fits where you are right now?
Questions
Growth Engine FAQ
Clear answers so you can decide fast.
How much does the Growth Engine cost?
The Growth Engine is a $12,000 one-time build fee, which includes the full Foundation build, plus monthly management of a $750 base plus 20% of your ad spend. So at $5,000 in monthly ad spend your management is $1,750, and at $10,000 it is $2,750. Ad spend itself is separate and goes directly to the platforms.
Can I split the build fee?
Yes. Three options: split into three payments of $4,000 (at kickoff, day 45, and launch or 90 days, whichever comes first); split into two payments of $6,000; or pay the full $12,000 up front.
Is ad spend included in the price?
No. Ad spend is separate and goes directly to Google and Meta, not to us. The monthly management fee covers running and optimizing the system. There is no ad-spend minimum: if you pause ads, monthly management is the $750 base.
How is this different from Foundation?
The Growth Engine includes the full Foundation build, then adds the acquisition system on top: paid ads management, dedicated landing pages, lead validation and scoring, routing and automation, CRM pipeline management, and revenue reporting. Foundation captures and tracks leads; Growth actively drives and manages them at scale.
How long does it take to launch?
From 90 days from kickoff to live. We build and wire the full system (site, tracking, capture, validation, scoring, routing, CRM, and nurture) before any ads go live, so traffic hits a system that is ready to convert.
Who is the Growth Engine for?
Businesses with a proven offer, the capacity to handle more customers, and a commitment to invest in paid traffic. If you only need a professional presence, look at Presence. If you need lead capture and tracking but are not ready for paid ads, Foundation is the right starting point.
Why does the monthly rate scale with ad spend?
Because the work scales with it. More ad spend means more campaigns, more optimization cycles, more leads to route and score, and more reporting complexity. The base plus 20% keeps management effort matched to the volume you are running, from the $750 base when ads are off and scaling with your spend from there.
Do I own the site and the system?
Yes. You own the website and the system outright. The monthly fee is ongoing management: campaign optimization, automation tuning, tracking maintenance, reporting, and the same enterprise security and upkeep every engine gets.
Ready to Build a Real Acquisition Machine?
If you have a proven offer and the capacity to scale, the Growth Engine turns paid traffic into a tracked, managed pipeline. Apply and we will scope your system.
$12,000 build (Foundation included) · Monthly $750 base plus 20% of ad spend · Ad spend separate
