Twilio SMS Setup
What We Need to Register Your SMS Campaign
Campaign registration tells carriers exactly what kind of messages you will send and who gave you permission to send them. This step happens after your brand is approved.
- Message details
- Consent proof
- After brand approval
Your brand must be registered first. Not done yet? Start with Brand Registration.
Why This Matters
Carriers Approve Your Campaign Before Messages Go Out
Brand registration proves who you are. Campaign registration proves what you are sending and why recipients agreed to receive it. Without an approved campaign, messages are blocked at the carrier level regardless of whether your brand is registered.
The most common reason campaigns are denied is a mismatch between the consent description and how customers actually opted in. We take the time to get this right on the first submission.
- Consent description does not match the actual opt-in
- Sample messages too vague or generic
- Missing opt-out instructions in messages
- Policy pages missing SMS language
Required Information
What We Need From You
Gather these details before you start. The more specific you are, the faster we get approved.
- What the campaign is forPlain-English description: reminders, confirmations, promos, and so on.
- Use case categoryWe determine this (Marketing, Customer Care, etc.).
- Will messages contain links?The domain must match your registered website.
- Will messages contain phone numbers?Yes or no.
- 1Sample Message 1Opening message with business name plus “Reply STOP to opt out.”
- 2Sample Message 2Follow-up message with different content.
- 3Sample Message 3 (recommended)Last-chance or closing message.
Not sure what to write? We can draft these for you.
- Privacy Policy URLMust mention SMS and how phone numbers are stored and used.
- Terms and Conditions URLShould reference the SMS program, frequency, and carrier disclaimers.
We can set these up if you do not have them.
- Campaign description wording and formatting
- Use case category selection
- Opt-out keyword configuration (STOP, CANCEL)
- Help message setup
- Twilio submission and status monitoring
- Resubmission if revisions are needed
What Happens Next
After You Send Us the Information
We review, submit, and monitor. You wait for approval.
-
1We Review Your Setup
We verify your opt-in method, consent language, and policy pages before submitting.
Catch issues before rejection -
2We Submit the Campaign
We write the description, finalize the samples, and submit through Twilio.
3 to 7 day carrier review -
3You Get Notified
Once approved, your campaign is active. We handle any revision requests.
Messages can start sending
- 3 to 7 daysTypical approval
- 2 to 4 weeksIf revisions needed
- $15One-time registration
- $10/moPer campaign
Approval times can vary. Most campaigns are approved within a week, but some take 2 to 4 weeks or longer, especially if carriers request revisions or additional documentation. We monitor status daily and keep you informed throughout.
Common Questions
Campaign Registration FAQ
My customers gave me their phone number when they booked. Is that enough?
No. Carriers do not consider a phone number collected during a transaction as SMS consent. If someone hands you a business card, they are not inviting you to show up at their house. A number shared for a call or invoice is not the same as agreeing to receive texts. You need explicit, documented consent that specifically mentions SMS. This is the most common reason campaigns are denied.
I have an existing customer list. Can I text them right away?
It depends on how those contacts were collected. If they submitted a form with SMS consent language, yes. If they were collected without explicit SMS consent, they need to opt in first. The compliant approach is to send a consent campaign asking them to opt in, then follow up with your promotional or service messages. We will walk you through this if it applies to your list.
What if my campaign gets denied?
We notify you immediately and identify the specific reason. Most denials come down to consent description language, sample message content, or a mismatch between what was submitted and what exists on the website. We correct the issue and resubmit. There is no additional cost for resubmission unless the campaign requires a completely different use case registration.
Can I register more than one campaign?
Yes. One brand can have multiple campaigns, each covering a distinct use case or audience. For example, a consent campaign and a promotional campaign are registered separately, and each has its own registration fee. We will recommend the right campaign structure based on what you are trying to accomplish.
Is there a cost to register the campaign?
Yes. Twilio charges a one-time campaign registration fee and a monthly recurring fee billed through your Twilio account. Current standard rates are approximately $15 to register and $10 per month per campaign. These are Twilio’s fees, not ours. We will confirm current pricing before submission.
Ready to Submit Your Campaign?
Send us the details above and we will review your setup before anything is submitted. Getting this right the first time saves days of back and forth.
- Fast submission
- Same-day response
- No runaround