Capture and Qualify
Lead Generation Systems
Capture on every channel, verify every lead, score it, and route the hot ones to your phone in seconds. The follow-up runs whether you are at your desk or not.
What It Is
A form is not a lead system
Most sites capture a name and an email into an inbox nobody watches. A lead system captures across every channel, checks the lead is real, appends what you need to know, decides how urgent it is, and makes sure someone hears about it while the lead is still warm.
What Is Included
What You Actually Get
Multi-channel capture
Forms, live chat, online booking, SMS widget, call tracking numbers, and QR codes, all attributed.
Validation
Email verification and phone validation, plus pattern and behavioral spam detection, before anything reaches your team.
Enrichment
Company, role, size, and the pages they read, appended automatically to real leads.
Scoring and routing
Fit and engagement combine into intent. Cold nurtures, warm is monitored, hot alerts your phone and creates the deal.
Automated follow-up
Behavior-driven sequences plus missed-call to SMS text-back, so a missed call becomes a conversation.
Reporting
Leads, sources, score mix, and funnel conversion, with the source attached to every one.
How We Do It
Every lead runs the pipeline before your team sees it
A lead system is not a form. It is capture on every channel, validation so fakes never reach you, enrichment so you know who is calling, scoring so urgency is obvious, routing so the hot ones interrupt you and the cold ones get nurtured, and reporting that ties the whole thing back to source. We build the same pipeline used by companies with sales operations teams, and hand it to businesses that do not have one.
Validated before it counts
Bouncer verifies the email, Twilio Lookup checks the phone, and pattern detection catches the rest.
Enriched automatically
Company, role, size, and the pages they read, appended to real leads only.
Scored, then routed
Fit plus engagement gives intent. Hot interrupts you, warm is monitored, cold is nurtured.
Follow-up that does not need you
Behaviour-driven sequences and missed-call text-back, running whether you are at your desk or not.
The Honest Part
What we will not do
- We will not count spam as a lead.Validation runs before anything is counted, so your numbers mean something.
- We will not sell you a CRM you never use.The pipeline is configured and wired, not handed over as a login and a wish.
- We will not make you check a dashboard to know you have a lead.Hot leads reach your phone. The dashboard is for patterns, not alerts.
No Mystery
What it costs
Multi-channel capture and source attribution come with Foundation at $5,000. The full pipeline, validation, enrichment, scoring, routing, and automated nurture, is the Growth Engine at $12,000 with a monthly management fee. The Field Kit adds tracked offline capture for $1,500.
How You Buy It
Delivered Through
This work is delivered inside an engine, so the pricing is published and there are no surprise line items.
Where We Work
Serving Metro Detroit and Oakland County
We are based in Michigan and work with businesses across the region. Pick your city for local detail.
Common Questions
Questions We Get Asked
What counts as a lead?
Anything that reaches you through a tracked route: a form submission, a tracked phone tap, an email click, a chat, a booking, or a QR scan. On the Growth Engine, spam is filtered before it counts.
How fast do I hear about a hot lead?
On the Growth Engine, a hot lead alerts your phone within seconds of arriving, with the score and the reason attached, and the deal is already created in your CRM.
Can you track offline leads too?
Yes, through the Field Kit add-on. Yard signs, tap cards, doorhangers, and business cards each carry their own QR code, UTM tag, or tracking number, so they show up in your reporting like any other source.
What happens to leads that are not ready to buy yet?
They go into nurture rather than the bin. Cold and warm leads get behaviour-driven follow-up on the Growth Engine, so when they are ready months later you are the business they remember.
Do I need a CRM already?
No. EspoCRM comes as part of the build and we configure the pipeline, stages, and tags. If you already run a CRM you like, we look at connecting to it instead of replacing it.
How do you stop spam without blocking real customers?
Layered, and none of it is a puzzle the customer has to solve. Turnstile, a honeypot field, and a submission speed check handle the bots; on the Growth Engine, email and phone validation catch what gets through.
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