Look the Part
Logo Design and Brand Systems
Logos, brand systems, and print that hold up next to businesses ten times your size. Priced up front, like everything else here.
What It Is
Design that survives contact with the real world
A logo has to work on a yard sign, a phone screen, an invoice, and a truck door. We design for where it actually gets used, and hand over the files you need to use it anywhere.
What Is Included
What You Actually Get
Logo design
A primary mark plus the variants you need for signage, social, and print. From $1,500.
Full brand system
Logo suite, color, type, usage rules, and templates. From $8,000.
Color and type system
The palette and typeface rules that keep everything looking like one business.
Every file format you need
Working files plus web, print, and signage exports, so you are never locked in.
Quick design asset
A single graphic, social tile, or ad creative. $250.
Usage guidelines
Where the mark goes, how much space it needs, and what not to do to it.
How We Do It
A mark that survives contact with the real world
Plenty of logos look excellent in a presentation and fall apart on a van door, an embroidered shirt, or a 32-pixel favicon. We design for where the mark actually gets used, then hand over every file you need so you are never locked into us to use your own brand. If you already have a mark you are happy with, we design around it rather than selling you a rebrand you did not ask for.
Designed for the smallest use first
If it works at favicon size and on a sign, it works everywhere in between.
A system, not a picture
Colour and type rules so everything you produce afterwards still looks like you.
Every format, handed over
Working files plus web, print, and signage exports. Yours to keep.
Rules that prevent drift
Simple usage guidelines so the brand still looks right in two years.
The Honest Part
What we will not do
- We will not hold your files hostage.You get the working files. That is not a premium tier here.
- We will not push a rebrand you do not need.If the mark works, we build around it and spend your money elsewhere.
- We will not present forty options.We present considered work and explain the reasoning. Volume is not a strategy.
No Mystery
What it costs
Logo design from $1,500. A full brand system from $8,000. A quick design asset is $250. Branding works alongside any engine or entirely on its own, and print is priced separately on the print page.
How You Buy It
Delivered Through
This work is delivered inside an engine, so the pricing is published and there are no surprise line items.
Where We Work
Serving Metro Detroit and Oakland County
We are based in Michigan and work with businesses across the region. Pick your city for local detail.
Common Questions
Questions We Get Asked
Do I need a website to get a logo?
No. Branding and print are available on their own, and plenty of clients start there before they build.
What files do I get?
The working files and the exports you need for web, print, and signage, so you are never locked into us to use your own brand.
Can you match an existing brand?
Yes. If you already have a mark you are happy with, we design around it rather than replacing it.
How long does a logo take?
Usually a couple of weeks, and the variable is feedback rather than drawing time. We work in rounds with a clear decision at each one, so it does not drift.
How many revisions do we get?
We work in rounds until the mark is right, rather than selling you a number of revisions. What we do not do is present forty options and ask you to pick, because that is a way of avoiding a decision, not making one.
Do you do naming as well?
Not as a standalone service. If you are naming a business we can help you pressure-test a shortlist against domains and search, but we are designers, not a naming agency, and we will say so.
Next Step