One Engine.
Three Levels.
A website waits. An engine works. Presence gets you found. Foundation gets you ranked. Growth buys you more of what already converts.
Same machine. You pick how much of it you need.
Presence, $2,500
Nobody can find you yet. Live in 2 weeks.
Foundation, $5,000
Losing to whoever shows up first. Live in 6 weeks.
Growth, $12,000
It converts, you want volume. Live in 12 weeks.
Next available build start date is Sept. 28, 2026
The difference, line by line
Most agencies sell you a brochure
Then they bill you monthly to keep it online. An engine is built to do work instead. Here is what separates them.
A brochure
- A nice-looking site with a contact form bolted on
- A monthly bill just to keep it online
- It sits there, and it waits
- A lead comes in and nobody can tell you where from
- Speed chased after launch, if at all
An engine
- Built to do work, not to sit and look finished
- Fast, because speed was budgeted before design started
- Found, because the listings were built by hand
- Captures, tracks and reports on every channel
- At month end you know which page produced which call
You own the site, the domain, the ad account and the data. From day one. Month to month, no minimum term. We will not lease you your own website.
Which one are you?
Pick by the problem, not the page count. If none of these sound like you, we are probably not a fit, and we will tell you that on the call.
Presence
Nobody can find you yet.
You are new. No Google profile, no listings, no reviews, no history. We build all of it from nothing, in two weeks.
$2,500 build 2 weeks
$250 per month care
Where most land
Foundation
You are losing to whoever shows up first.
You have history, reviews and listings, but scattered, inconsistent and unmanaged. We clean it up, then work it every month.
$5,000 build 6 weeks
$500 per month care
Growth
The offer works. You want more of it.
The site converts and the constraint is traffic volume. We add paid traffic, lead scoring and automation on top of everything above.
$12,000 build 12 weeks
$1,000 per month plus 20% of ad spend
Not sure which one?
Answer five questions and we will tell you which engine fits, what it costs and when we could start.
- Ninety seconds
- No call required
Presence
For a new business that nobody can find yet. Live in 2 weeks.
Build fee splits in two: half at kickoff, half at launch.
The Build
- Up to 10 pages
- Google Business Profile claimed, verified and optimized. Categories, services, hours, service area, photos, description. Done once, done right.
- Core listings by hand: Google, Bing Places, Apple Business Connect, Facebook, Yelp, Nextdoor
- Contact and quote forms with spam protection
- Lead counter, so every form fill and profile call sits in one place
- Conversion tracking
The $250 Monthly
- Hosting, CDN, daily backups with 90-day retention
- Security monitoring, firewall, malware scanning and licensing
- Core, theme and plugin updates
- Uptime monitoring and listing monitoring
- One site update a month, up to 20 minutes
Brand-new and very small businesses that need a real website and one honest number. Owner-operators, solo creators and local shops taking a handful of leads a month.
- Full payment
- $2,500
- Split in two
- $1,250 × 2
- Care billed
- 1st, Net 15
Ongoing SEO work, citation expansion beyond the core set, and ads. When you need those, that is Foundation.
Foundation
For an established business losing to whoever ranks above them. Live in 6 weeks, then worked every month.
Build fee splits in two: half at kickoff, half at launch.
The Build: Everything in Presence, Plus
- Up to 20 pages with keyword-mapped service pages
- Profile cleanup: fixing what is already wrong, not just filling blanks
- Full citation build across data aggregators and the long tail
- 10 to 12 industry placements, by hand: Angi, Healthgrades, Avvo, chambers, trade associations. Most shops run an aggregator and call it done.
- On-page SEO and schema markup
- CRM integration, so forms go straight into your pipeline
- Call tracking number and full conversion tracking
The $500 Monthly, in Two Buckets
On our schedule: profile posts, citation maintenance, rank tracking, on-page improvements. Plus a monthly report.
Two a month, up to 30 minutes total. Does not roll over.
They are separate on purpose. Your SEO time is what you are paying for, and a request to change your hours should never eat it.
- Full payment
- $5,000
- Split in two
- $2,500 × 2
- Care billed
- 1st, Net 15
Growth
For a business whose offer already converts and whose only constraint is traffic. Live in 12 weeks.
Build fee splits three ways, because it is a longer build.
The Build: Everything in Foundation, Plus
- Up to 50 pages, including paid landing pages
- Google Ads account build: campaign structure, keywords, negatives, extensions
- Conversion tracking and offline conversion import
- Lead validation, enrichment and scoring, so you stop calling tire-kickers
- Automation layer: routing, follow-up triggers, CRM sync
Support Hours Scale With Spend
| Monthly Ad Spend | Support Hours | You Pay |
|---|---|---|
| No ads, or paused | 6 | $1,000 |
| $3,000 to $5,000 | 6 | $1,600 to $2,000 |
| $5,000 to $10,000 | 10 | $2,000 to $3,000 |
| Above $10,000 | 16 | $3,000 and up |
If we are running your ads, the minimum is $3,000 a month
Below that our fee is a bigger share of your budget than the results justify, and the platforms do not get enough conversions to learn. You would do better putting the money into Foundation. We would rather tell you than take it.
Not running ads? Growth is $1,000 a month with no minimum. You still get validation, enrichment, scoring and the automation layer, which is the half of Growth that has nothing to do with traffic. Worth it if your referral and organic flow is already strong and the problem is sorting it, not getting more of it.
We never touch it and we never mark it up. You own the ad account, the data and the site, the same as every other engine.
- Full payment
- $12,000
- Split in three
- $4,000 × 3
- Care billed
- 1st, Net 15
The floor, not the ceiling
In every engine
These are not upsells. They are the floor.
-
Add pages yourself, free, forever
Build new pages anytime from your pattern library. No developer, no invoice, no waiting on us.
-
98+ desktop, 90+ mobile
Speed budget set before design starts. We will run Google’s own test on your site, live, on the call.
-
WCAG 2.2 AA
A launch blocker, not something we fix after a complaint. Keyboard operable, 4.5:1 contrast, reflows to 320px. The same live test scores this one too.
-
Enterprise hosting and security
Firewall, DDoS protection, malware monitoring, daily backups with 90-day retention, SSL, spam-protected forms.
-
You own everything
Site, domain, ad account, data. If you leave, we hand over what you need to take it with you.
-
Month to month
No minimum term. No website leasing.
-
99.5% uptime, with credits
A published uptime commitment measured monthly. If we miss it, you get a service credit against your monthly fee automatically, not on request. The SLA
-
Published pricing
Everything on this page. No mystery math, no sales call required to see a number.
Priced before you say yes
Need more than a website?
These change the build fee and the timeline. They are quoted at kickoff, not discovered halfway through.
Custom section, designed
One page, built to its own layout.
$600no added care
Custom section plus content type
Repeatable, with its own layout.
$1,500no added care
Simple checkout
Up to 15 products, no variants.
$1,500plus $50 a month
Full store
Variants, inventory, shipping zones and tax.
from $5,000plus $150 a month
Simple gated area
Login and member pages, no payments.
$1,500plus $50 a month
Client portal
Accounts, documents, forms and payments.
from $3,500plus $150 a month
Directory
Listings with search and categories.
from $3,500plus $100 a month
Membership site
Tiers, recurring billing and drip content.
from $5,000plus $150 a month
Other monthly add-ons
-
Each additional location
Plus $100 a month.
-
Each additional tracking number
Plus $40 a month.
-
Changes beyond your allowance
$350 for up to two hours, scheduled within five business days.
Care, not rent
What the monthly covers
The monthly is care, not rent. It pays for the hosting, the security, the licenses and the work, and you own the site whether you keep it or not.
-
Lead Engine
Presence
$250a month
- Hosting and CDN
- Backups and security
- Updates and licenses
- Uptime and listing monitoring
Site updates1 per month, up to 20 min
-
Lead Engine
Foundation
$500a month
- Everything in Presence
- Monthly local SEO work
- Citation maintenance
- Rank tracking and reporting
Site updates2 per month, up to 30 min
-
Lead Engine
Growth
$1,000a monthplus 20% of ad spend, if any
- Everything in Foundation
- Ad management
- Lead scoring
- Automation
Site updatesInside support hours
One price per level. No tiers to decode, no “pick your plan” with nothing explaining the difference.
Every difference, side by side
The short version first. If you already know which one you are, skip it. Nothing below changes the price.
| Presence | Foundation | Growth | |
|---|---|---|---|
| Best for | New and very small businesses | Local service businesses that need leads | Businesses ready to scale with paid ads |
| Build | $2,500 | $5,000 | $12,000 |
| Monthly | $250 | $500 | $1,000 plus 20% of ad spend, if any |
| Launch | 2 weeks | 6 weeks | 12 weeks |
| Professional, fast website | Included | Included | Included |
| Full local SEO, citations and service areas | Not included | Included | Included |
| Multi-channel capture: chat, booking, SMS | Not included | Included | Included |
| Source attribution on every lead | Not included | Included | Included |
| Paid ads managed, Google and Meta | Not included | Not included | Included |
| Lead validation, enrichment and scoring | Not included | Not included | Included |
| Revenue-tied reporting | Not included | Not included | Included |
The full matrix, if you want to check one specific thing. Six groups, open the one you care about.
Website and local SEO
| Feature | Presence | Foundation | Growth |
|---|---|---|---|
| Optimized WordPress site | Included | Included | Included |
| On-page SEO structure | Included | Included | Included |
| Google Business Profile | Setup | Optimized | Optimized |
| NAP audit and citation building | Not included | 10 to 12 by hand | Full, managed |
| Schema markup: LocalBusiness, Service, FAQ | Basic | Included | Included |
| Service-area pages and FAQ content | Not included | Included | Included |
| Rank tracking and monthly SEO work | Not included | Included | Included |
Capture
| Feature | Presence | Foundation | Growth |
|---|---|---|---|
| Forms with the full anti-spam stack | Standard | Advanced | Advanced |
| Trackable email and phone links | Included | Included | Included |
| QR code to your site | Included | Included | Included |
| Live chat: web, SMS, WhatsApp, Messenger | Not included | Included | Included |
| Online booking | Not included | Included | Included |
| SMS text widget | Not included | Included | Included |
| Lead magnets and downloads | Not included | Included | Included |
| Call tracking numbers | One | One | One per campaign |
Validation and lead data
| Feature | Presence | Foundation | Growth |
|---|---|---|---|
| Anti-spam: Turnstile, honeypot, speed check | Included | Included | Included |
| Email verification | Not included | Not included | Included |
| Phone validation: line type and ownership | Not included | Not included | Included |
| Pattern and behavioral spam detection | Not included | Not included | Included |
| Enrichment: identity, active line, property data | Not included | Not included | Included |
| Fit, engagement and intent scoring | Not included | Not included | Included |
| Cold, warm, hot routing | Not included | Not included | Included |
Follow-up and CRM
| Feature | Presence | Foundation | Growth |
|---|---|---|---|
| Autoresponders: confirmation and welcome | Not included | Included | Included |
| Behavior-driven nurture sequences | Not included | Not included | Included |
| Missed-call to SMS text-back | Not included | Optional | Included |
| Your own CRM | Not included | Storage and source | Full pipeline |
| Hot-lead alerts and automatic deal creation | Not included | Not included | Included |
| Review request funnel | Not included | Simple ask | Automated |
Reporting
| Feature | Presence | Foundation | Growth |
|---|---|---|---|
| Lead count since launch | Included | Included | Included |
| Monthly report | Not included | Included | Included |
| Source attribution in reports | Not included | Included | Included |
| Enrichment and scoring in reports | Not included | Not included | Included |
| Live dashboard | Not included | Basic | Full |
| Revenue-tied reporting | Not included | Not included | Included |
Care, updates and support
| Feature | Presence | Foundation | Growth |
|---|---|---|---|
| Hosting, CDN, SSL, firewall, malware monitoring | Included | Included | Included |
| Daily backups, 90-day retention | Included | Included | Included |
| Plugin, core and security updates | Included | Included | Included |
| Add pages yourself from the pattern library | Included | Included | Included |
| Site updates we make for you | 1 per month, up to 20 min | 2 per month, up to 30 min | Inside support hours |
| Support hours included | Not included | Not included | 6 to 16, by spend |
| Field Kit, tracked offline pieces | Not included | Optional | Optional |
A dash is not a downgrade.
It means that capability belongs to a level where it earns its keep. Lead scoring on twelve leads a month is a science project. On four hundred it is the difference between your team calling the right person first and calling in the order the emails arrived.
The Field Kit
Offline that shows up in the report
Anyone can print you a yard sign. Almost nobody wires a separate UTM into every physical piece so the sign in a yard lands in the same report as a Google Ads click.
Available on Foundation and Growth, because those are the levels with the reporting to show the result.
Handoff Kit
1,000 business cards, 4 NFC tap cards, 2 NFC table stands.
$750
Yard signs, 4mm
One season. 25 / 50 / 100.
$650 / $1,000 / $1,500
Yard signs, 10mm
Multi-season, job site. 25 / 100.
$1,200 / $2,950
Event tent
10×10, printed canopy, steel frame, carry bag.
$1,500
4mm or 10mm?
4mm is for a campaign, an event or an open house, so one season. 10mm stays rigid through a Michigan winter and comes back next year. If a sign is sitting at a job site for three weeks, buy the 10mm. A bowed, faded sign with your name on it is worse than no sign.
Six steps, one deadline
How the build runs
Six steps. You are only in two of them.
- Kickoff Yours
- Structure and design Ours
- Build Ours
- Your review Yours
- Launch Ours
- Handover Ours
We do not sell chaos.
Your kickoff date is published before you sign, not estimated after. We cap intake so every build ships on the date we gave you, and if a start date fills, it moves publicly rather than quietly.
Before you spend the money
When we are not the answer
-
You need three people to sign off
Our timelines stop being real, and we would rather say so now than in week six.
-
You see marketing as a cost to minimize
Rather than an investment to measure. The whole engine is built around measuring it.
-
You want exposure and brand awareness
Rather than leads you can count. We build the second thing.
-
Your average job is under about $400
With no repeat business, the math does not work for either of us.
-
None of those? Then the arithmetic works.
A job worth having, capacity to take more, and someone who can decide. Book the call and we will tell you which engine.
Straight answers
Do I actually own the site?
Yes. Site, domain, ad account and data, from day one, in your name. Month to month with no minimum term. If you leave, we hand over what you need to take it with you. We will not lease you your own website.
Why is the monthly higher than a hosting plan?
Because it is not hosting. It covers the server, the CDN, daily backups with 90-day retention, security monitoring and licensing, every update, uptime monitoring, and from Foundation up the local SEO work that keeps you found. Hosting is one line item inside it.
Can I add pages myself?
Yes, free, forever. Every build ships with a pattern library, so adding a service page later costs you nothing and does not require us. That is deliberate. We do not want you calling us for a $350 update every time you add a service.
What happens if I go over my monthly updates?
$350 buys up to two hours of changes, scheduled within five business days. Most months you will not need it, because the pattern library covers the ordinary stuff.
Why does Growth have a minimum ad spend?
Below $3,000 a month the management fee is a larger share of your budget than the results justify. You would get more from putting that money into Foundation. Turning you down at that level is cheaper for both of us than taking it.
What if I miss my asset deadline?
Your launch date moves, because the next build starts on schedule. We tell you this in writing before kickoff, and we send a reminder before it becomes a problem. It is the same discipline that lets us publish start dates at all.
Can I upgrade later?
That is how this is built. Start where you are and move up when the constraint changes: Presence to Foundation when you need to rank, Foundation to Growth when the offer is proven and you want volume. You pay the difference in build, not a second build.
How long until I see leads?
Presence is live in 2 weeks and the lead counter is on from launch. Rankings take longer, because local SEO compounds over months rather than weeks, and anyone promising you a ranking by a date is guessing. Ads produce data in days.
Twenty minutes, straight answer
Five questions, then we tell you which engine fits, what it costs and when we could start. Or we tell you we are not the right shop and point you somewhere better.
Or call +1-248-205-6977 Mon to Sun, 9am to 9pm ET
