Cookies and Tracking Policy

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to give information to website owners.

Similar Technologies

In addition to cookies, we may use similar technologies such as web beacons (also called pixel tags or clear GIFs), local storage, and scripts. These help us understand how you interact with our website and services.

We group cookies into four types based on their purpose. Here is what each type does and why we use it:

Here is a detailed list of the cookies we use, what they do, and how long they last:

Essential Cookies

Cookie Name	Purpose	Duration
wordpress_sec_*	Authenticates logged-in users and secures admin areas	Session
wordpress_logged_in_*	Indicates when you are logged in and who you are	Session
wp-settings-*	Customizes the admin interface and, in some cases, the main site	1 year
PHPSESSID	Preserves user session state across page requests	Session

Performance and Analytics Cookies

Cookie Name	Purpose	Duration
_ga	Google Analytics: distinguishes unique users	2 years
_ga_*	Google Analytics 4: maintains session state	2 years
_gid	Google Analytics: distinguishes users	24 hours
_gat	Google Analytics: throttles request rate	1 minute
_pk_id.*	Matomo: stores a unique visitor ID	13 months
_pk_ses.*	Matomo: tracks page views during a session	30 minutes
_pk_ref.*	Matomo: stores referrer information	6 months
mtm_consent	Matomo: stores cookie consent status	30 years

Marketing and Advertising Cookies

Cookie Name	Purpose	Duration
_fbp	Meta Pixel: delivers advertising	3 months
_gcl_au	Google Ads: conversion linking	3 months
IDE	Google DoubleClick: ad targeting and measurement	1 year
li_fat_id	LinkedIn: member identifier for conversion tracking	30 days
mautic_device_id	Mautic: identifies returning visitors across sessions	1 year
mtc_id	Mautic: stores contact ID for personalization	1 year
mtc_sid	Mautic: session tracking for visitor activity	Session
__hssc	HubSpot: tracks session information	30 minutes
__hssrc	HubSpot: determines if the visitor restarted the browser	Session
__hstc	HubSpot: tracks visitors and timestamps	13 months
hubspotutk	HubSpot: keeps track of visitor identity	13 months

Functional and Communication Cookies

Cookie Name	Purpose	Duration
cw_conversation	Chatwoot: maintains live chat conversation state	Session
cw_user	Chatwoot: identifies the chat user for continuity	1 year
cal.com-*	Cal.com: manages scheduling and booking preferences	Varies

Note: The specific cookies used may vary depending on which features of our website you interact with. This list is representative but may not be exhaustive.

We use third-party services to run our business, improve our website, and serve you better. These companies may set cookies and have their own privacy policies.

Analytics and Tracking

Marketing and CRM

Communication and Scheduling

Automation and Integration Platforms

We use workflow automation platforms to connect our systems. These tools process data server-side and typically do not set cookies directly on your browser, but may be involved in how we collect and process your information.

Data Processing: We encourage you to review the privacy policies of these third parties to understand how they handle your data. We carefully select partners who maintain strong privacy and security practices.

You have several options for controlling cookies. Here is how you can manage your preferences:

Browser Settings

Most web browsers let you control cookies through their settings, usually found in the Options, Settings, or Preferences menu.

Opt-Out Tools

Important: If you disable cookies, some features of our website may not function properly. Essential cookies cannot be disabled, as they are necessary for the site to work.