Four People. One Pipeline.
No Agency Overhead.
I am Matt Roguske. Black Tiger Digital is me and three specialists in Waterford, Michigan, building lead engines for businesses across Oakland County and websites for working musicians anywhere.
Small enough that the person who sold it builds it. Big enough that your build does not stop because one person got the flu.
Next available build start date is Sept. 28, 2026
Why this exists
I spent years watching good businesses pay every month for a website that had never produced a single lead, and never being able to tell them where their work actually came from.
That is the whole reason this exists. Not a better-looking homepage. A system that can answer the one question every owner asks and almost nobody can: where did that job come from?
Waterford is home. Oakland County is where I know the streets, the trades and the people, and that is worth something you cannot buy from a national agency with a Michigan landing page.
Every agency says they are different. The only test that means anything is whether their prices are published and whether you own what they build. Mine are, and you do.
Who is actually going to work on this
Four of us. One principal and three specialists, brought in by what your build needs rather than sat on a payroll you end up funding.
Me, Matt Roguske
Every fit call, every scope, every kickoff, and the build itself. I am the one accountable for your date, and I am the one who answers when you call.
Two developers
Build capacity when a month is heavy or a project needs a specific skill: a store, a portal, a migration off something awkward. They work to my spec, on my staging, reviewed by me before you ever see it.
One local SEO specialist
The hands-on citation and listing work on Foundation and Growth. It is genuinely a craft and it is genuinely tedious, and having someone who does only that is why it gets done properly every month instead of when there is time.
Said plainly, because you will work it out anyway.
The three are contract specialists, not employees. That is how nearly every shop this size actually operates. The difference is whether they tell you. It means your money buys the work rather than a payroll between builds, and it means I can staff up for a heavy month without hiring someone I would have to let go in a quiet one.
What you get from a shop this size
- The person who sold it builds it. Nothing is handed to a junior after the deposit clears. What you agreed on the call is what gets built, by the person who was on the call.
- No account manager in the middle. You do not explain your business twice, and nothing gets lost being relayed.
- Decisions in an hour, not a week. No internal approval chain, no creative director to route through, no Monday standup where your project waits its turn.
- Your money buys work. No sales team, no office lease, no agency overhead priced into your build fee.
- Redundancy where it matters. A heavy month or a sick week does not stop your build, because there is more than one pair of hands.
What you give up, honestly
- Capacity. Four people is still four people. That is exactly why the start dates are published and capped. If a month is full, it is genuinely full.
- Breadth. No video production, no PR, no national brand campaign. We build the site and the system behind it, and we will tell you when you need someone else.
- A 24-hour help desk. Site down is any hour, any day. A copy change on a Sunday night waits until Monday.
If you need a team of twelve, hire a team of twelve.
There are real reasons to. But most of what a large agency charges you for is the agency, and on a $5,000 build that maths rarely works out in your favor.
What we actually do all day
Four things, in one pipeline. Everything on this site is one of them.
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Build the site
Fast, accessible, indexed, and editable by you afterwards. WordPress in Gutenberg, with no page builder license you have to keep paying for.
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Wire the capture
Forms, calls, chat, booking, SMS, QR codes and ads, each one carrying its source, so you know what produced what.
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Automate the follow-up
Instant replies, hot-lead alerts, nurture, review requests. The work that happens on the shift you cannot.
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Prove it
One monthly number: leads, sources, and what they were worth. Not impressions.
If your site is slow, unclear, or not tracking the right actions, you do not have a marketing problem. You have a system problem, and a prettier homepage will not fix it.
Check It Yourself
What We Believe
Every agency has a values section. Most of them are adjectives. Each of these is a claim you can verify on this site in under a minute, and every one of them carries the link to check it.
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Published Pricing, Or It Is Not Real Pricing
Every price and every deliverable is on this site. You never need a call to find out whether I fit your budget. Check it.
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You Own It, All Of It, From Day One
Site, domain, ad account, data, in your name. Manager access, never ownership transfer. Month to month with no minimum term. Read the terms.
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Published Start Dates, And I Hit Them
Kickoff and launch dates are on the production board, updated every Monday. Intake is capped so the date on the board is the date you get. See the board.
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If We Cannot Tie It To A Lead, It Does Not Go In Your Report
No impressions, no followers, no traffic charts nobody can act on. We hold our own reporting to the standard we hold your marketing to. See what we commit to.
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We Will Tell You When You Should Buy Less
You may well talk me into a smaller engine. I would rather sell you the right one twice than the wrong one once, and there is a public list of who we turn down to prove it.
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We Publish Where Our Responsibility Ends
We configure the safeguards; you own the legal compliance. That line is written out framework by framework in compliance responsibilities.
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Build It So You Do Not Need Us
Every site ships with a pattern library so you can add pages yourself, free, forever. An agency that profits from your dependence builds you a site you cannot edit. We made the other choice. See the process.
Why these prices are possible
We run our own infrastructure
This one is unusual enough to be worth explaining, because it is the reason several things on this site are possible at these prices.
Most shops this size resell someone else’s platform, a marketing suite at $300 a client per month, marked up and passed on. We host and run the stack ourselves: the CRM, the automation, the email, the analytics, the call tracking, the servers. I built it, I maintain it, and it took a long time.
What that changes for you
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No per-client license fee in your monthly
The tools we reuse across clients cost you nothing. Anything bought specifically for your site is billed at cost plus 5%, listed before we buy it. The 5% covers the card and transfer fees we pay to buy it for you, and it is the only thing we add.
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Your data is on infrastructure we control
Not sold on, and not fed into somebody’s list.
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Nothing you depend on can be discontinued
No vendor giving you ninety days notice, and no repricing because they raised a round.
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When something breaks we can actually fix it
Rather than opening a ticket with a company that has no reason to prioritize you.
Who we build for
Businesses where a single lead is worth real money and where the owner can still make a decision.
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Home services and trades
Roofing, HVAC, plumbing, electrical, landscaping, remodelling.
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Healthcare and personal care
Dental, chiropractic, physical therapy, veterinary, med spas, salons.
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Professional services
Law, accounting, insurance, real estate, financial advice.
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Automotive, fitness and hospitality
Anywhere a booked appointment or a signed job is worth real money.
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Working musicians, bands and artists
That is Marquee, a different product for a different job.
Distance is not the filter. Fit is.
Mostly Oakland County and Metro Detroit, because that is where we live and knowing a market is worth something. But the map pack ranks your address, not ours, and we build for businesses outside Michigan regularly. Artists are anywhere, because a press kit does not care where we sit.
What we are not
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Not a label or a publicist
For artists we build the site. No PR, no playlist pitching, no distribution.
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Not an SEO company that sells rankings
Nobody can guarantee a position by a date, and anyone who does is either lying or about to get you penalized.
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Not the cheapest
There is always someone cheaper, and for some businesses cheaper is the right call. We are not going to talk you out of it.
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Not a platform
There is nothing proprietary to get locked into and no exit fee. You can take everything and leave whenever you want.
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What we are is a shop that builds lead engines.
The longer version, including the industries we turn down and why: who we do not work with.
Tell us what you sell
What you sell, what a customer is worth, and how you get them today. Twenty minutes and we will tell you the smartest path, which may well be one you do not pay us for.
Clear plan. No pitch fog.
Or call +1-248-205-6977 Mon to Sun, 9am to 9pm ET Waterford, Michigan
